Gatorade becomes G Gatorade was the first to develop a sports drink for athletes to perform better and with its success, paved the way for the creation of the multi-billion sports drink industry it is today. The brand represented sports nutrition, research, and a commitment to upkeep high performance of respected athletes. By sponsoring large-scale […]
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Ibis – From Quality to Comfort to Well-being In 2012, Accor launched a multi-million rebranding campaign to “reinvent” the economy hotel business sector. By grouping its 3 brands in this category – ibis, All Seasons and Etap Hotel into one single ibis umbrella megabrand, it became the ibis, ibis Styles and ibis Budget. In its […]
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From the old to the new… Reinventing a brand to target a younger generation market. Varsha led a project to develop a 30 year old noodle brand in Hong Kong into a younger more healthier brand. This project lead to the ‘H’ brand, embedding brand values including providing ‘healthier’ meals, creating a ‘happier’ environment and […]
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