BrandEssential
Mercedes-Benz S-Class launch in Hong Kong
Mercedes-Benz wanted to launch its new-look S-Class with an innovative event that fully showcased the...
BrandEssential
#KickForABrick – Lenovo India (Girls With Goals campaign)
The campaign objective was to raise awareness about YUWA (youth) and eventually drive corporate sponsorship...
BrandEssential
Vodafone gets help from young creatives to launch...
Voxi, a Sim-only mobile network aimed for people aged 25 and under, is Vodafone’s first...
BrandEssential
The Singapore Tourism Board (STB) rebrands for tourists...
Creating more fire power under a unified message of ‘Passion Made Possible’. The new brand...
BrandEssential
Tesco – A story of introspection and real...
The strategy has involved tackling many shortcomings, but they can all be seen as contributing...
BrandEssential
Canva – When the company culture supports the...
Illustrating that challenger brands barely even need a specific category to challenge, DIY design site...