Key Essential Brands

BrandEssential

Vodafone gets help from young creatives to launch mobile youth brand

  • Voxi, a Sim-only mobile network aimed for people aged 25 and under, is Vodafone’s first sub-brand in the UK market.
  •  

  • A group of young artists, musicians and designers will make content for Voxi’s marketing channels, including social media posts and live events.
  • The brand will also host a series of workshops with four young experts: Anthony Joshua, a world heavyweight champion; Sharmadean Reid, entrepreneur and founder of Wah Nails; Kojey Radical, a musician, spoken word poet and artist; and Snoochie Shy, a DJ, presenter and model.