Article By Mrs. Agnes Yu


From the old to the new…

Reinventing a brand to target a younger generation market.  Varsha led a project to develop a 30 year old noodle brand in Hong Kong into a younger more healthier brand.  This project lead to the ‘H’ brand, embedding brand values including providing ‘healthier’ meals, creating a ‘happier’ environment and providing ‘hopeful’ thoughts through our ‘Live in the Moment’ brand campaign.  The aim was to target the Generation Y market in Hong Kong specifically women who want to eat smart!

Every step of the service was redeveloped by our team – including the brand design, restaurant environment, service process, the ‘people’ strategy as well as all aspects of communications.  The brand was such a success that it received accolades from food bloggers and consumers alike who would stand in line for at least 30 minutes to get their place in this unique place.

8 Replies to “NAM KEE NOODLE (Hong Kong)”

  1. I haven¦t checked in here for a while since I thought it was getting boring, but the last several posts are great quality so I guess I¦ll add you back to my daily bloglist. You deserve it my friend 🙂

  2. Hey there 🙂

    Your wordpress site is very sleek – hope you don’t mind me
    asking what theme you’re using? (and don’t mind if I steal it?

    I just launched my site –also built in wordpress like yours– but the theme slows (!) the site down quite a

    In case you have a minute, you can find it by searching for “royal cbd” on Google (would appreciate any feedback) – it’s still in the works.

    Keep up the good work– and hope you all take care of yourself during the coronavirus

    1. Thank you Justin for your kind words. Let’s connect over email. Could you send me an email at [email protected] and we can discuss how to improve your website if needed.

      Talk to you soon!

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