Article By Mrs. Agnes Yu


From the old to the new…

Reinventing a brand to target a younger generation market.  Varsha led a project to develop a 30 year old noodle brand in Hong Kong into a younger more healthier brand.  This project lead to the ‘H’ brand, embedding brand values including providing ‘healthier’ meals, creating a ‘happier’ environment and providing ‘hopeful’ thoughts through our ‘Live in the Moment’ brand campaign.  The aim was to target the Generation Y market in Hong Kong specifically women who want to eat smart!

Every step of the service was redeveloped by our team – including the brand design, restaurant environment, service process, the ‘people’ strategy as well as all aspects of communications.  The brand was such a success that it received accolades from food bloggers and consumers alike who would stand in line for at least 30 minutes to get their place in this unique place.

6 Replies to “NAM KEE NOODLE (Hong Kong)”

  1. I haven¦t checked in here for a while since I thought it was getting boring, but the last several posts are great quality so I guess I¦ll add you back to my daily bloglist. You deserve it my friend 🙂

  2. Hey there 🙂

    Your wordpress site is very sleek – hope you don’t mind me
    asking what theme you’re using? (and don’t mind if I steal it?

    I just launched my site –also built in wordpress like yours– but the theme slows (!) the site down quite a

    In case you have a minute, you can find it by searching for “royal cbd” on Google (would appreciate any feedback) – it’s still in the works.

    Keep up the good work– and hope you all take care of yourself during the coronavirus

  3. Heya i’m for the first time here. I found this board and I in finding It really helpful & it helped me out much. I hope to offer something again and help others like you helped me.

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